Sales chat experience
Live chat on any website is often a high-priority lead generation pipeline for that business. I had been heavily involved in sales chat A/B testing on wpengine.com, so I explored how to integrate that channel into the new website experience.
I built onto past learnings from our testing and made the live chat experience noticeable and engaging. The chat pops into view a few seconds after the page has fully loaded, so you're more likely to notice it, accompanied by a quick bloop sound. We randomize photos of actual WP Engine sales employees, and a red notification bubble indicates you have an unread message.
A variant of this experience can be applied to buttons. Clicking the button will reveal the same employee's face from above, but we build anticipation with an animation mimicking typing, followed by a nice message. Clicking reply triggers a chat with someone in sales, so the experience is natural for potential customers.
I designed the entire situation to trigger typical human impulses, hopefully in a respectful way, in order to increase engagement. It has been effective.